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Bain Capital Private Equity Agrees to Acquire a Majority Stake in Mash Holdings

November 16, 2022

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TOKYO – November 15, 2022 – Bain Capital Private Equity today announced that it has entered into a definitive agreement acquire a majority stake in Mash Holdings, Inc.

MASH's corporate philosophy is to "bring happiness to people by giving shape to our ideas. Under the corporate philosophy of "Shaping our ideas to bring happiness to people" and the group slogan of "Wellness Design" to enrich individuals and bring smiles to their faces, Mash is developing fashion brands such as "gelato pique," a loungewear brand that focuses on comfort, "SNIDEL" and "FRAY I.D.," as well as beauty, food, and design businesses such as "Cosme Kitchen. Cosme Kitchen" and other beauty, food, design, and other businesses.

Bain Capital Private Equity has extensive experience in providing business support to consumer brands, including Canada Goose, a premium jacket brand from Canada, and Caver Korea, a high-end cosmetics brand from South Korea.

Bain Capital Private Equity will leverage its investment expertise in the consumer brands sector and work in partnership with the management team and employees to further strengthen the company's business foundation and accelerate medium- to long-term business growth.

About Bain Capital Private Equity

Bain Capital Private Equity has partnered closely with management teams to provide the strategic resources that build great companies and help them thrive since its founding in 1984.  Bain Capital Private Equity's global team of more than 250 investment professionals creates value for its portfolio companies through its global platform and depth of expertise in key vertical industries including healthcare and technology.  The firm has made primary or add-on investments in more than 1,100 companies since its inception.  Within healthcare, Bain Capital has partnered with dynamic healthcare companies dedicated to quality, access, innovation, and improved patient outcomes (to learn more please visit, and with scale and disruptive technology businesses where the firm’s in-depth knowledge of fundamental trends, insight into evolving customer dynamics, and vertical market expertise helps accelerate growth.

In addition to private equity, Bain Capital invests across asset classes including credit, public equity, venture capital, and real estate, managing approximately $160 billion in total and leveraging the firm's shared platform to capture opportunities in strategic areas of focus. For more information, visit