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European FinTyre Distribution Limited (EfTD) Acquires German Leading Full-range Tire Wholesaler Reifen Krieg Group.

June 14, 2018

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European FinTyre Distribution Limited (EfTD) Acquires German Leading Full-range Tire Wholesaler Reifen Krieg Group.

LONDON/NEUHOF, June 14, 2018 – European FinTyre Distribution Limited (EfTD), one of the largest Pan European tyre distributors, today announced the signing of a definitive agreement to acquire the privately held Reifen Krieg Group, a leading full-range tyre wholesaler in Germany.

Reifen Krieg’s current owners, Holger Krieg and Tobias Fink, will continue to be 100% operational as the group's managing directors.

Since its founding in 2007, Reifen Krieg Group has established itself as a leading tyre wholesaler with a full-range portfolio of products and tyre brands. Headquartered in Neuhof - a strategic hub in central Germany - the company generated sales of approximately € 330 million in 2017. The company is one of the key players in the tyre wholesale market in Germany, with annual volumes of 3.5 million consumer, moto, truck tyres and more than a half a million steel and alloy wheels, with further plans for development in all segments.

EfTD – owned by Bain Capital Private Equity, a leading global private investment firm - aims to become the largest independent tyre distributor in Europe through both organic growth and acquisitions. In 2017, the company acquired Fintyre, the leading distributor of replacement tyres in Italy, and Reiff Tyre Group, an independent multi-channel tyre distributor in Germany.

Reifen Krieg Group and Reiff Tyre Group will operate independently in the German market as sister companies held by EfTD with expected synergies in procurement and in financial management.

This agreement reflects the shared vision of EfTD and Reifen Krieg Group and their management teams. The combined business will have more than 1.300 employees, €1.1 billion revenue, 16 warehouses and an unprecedented territorial presence across Germany and Italy.

"Since its founding in 2007, the Reifen Krieg Group has been on a continuous growth course. We are convinced that this merger is a great opportunity to continue this trend. We look forward to further developing our vision and expertise in the EfTD Group together with the management and senior management of European FinTyre Distribution. We believe that EfTD and the Reifen Krieg Group can expand the service portfolio and build on its relationships with customers”- said Holger Krieg and Tobias Fink, Managing Directors at Reifen Krieg Group.

“This transaction is part of EfTD’s development strategy to consolidate the highly fragmented European tyre distribution sector through acquisitions in strategic markets. Germany is a hugely important market, with more than 48 million tyres sold in 2017. Reifen Krieg is led by a first-rate management team, who we welcome with enthusiasm. The combined group will create not only the largest distributor in Germany, but a leading European player.” – said Mauro Pessi, European FinTyre Distribution Limited & Fintyre CEO.

“In only a little more than a decade, Mr. Krieg and Mr. Fink have built one of the leading German tyre distributors from scratch. Reifen Krieg Group enjoys an excellent reputation in the market due to its best-in-class operations and customer focus. We have been very impressed by Mr. Krieg, Mr. Fink and their respective teams. We look forward to working together with them to continue on our path to becoming the #1 pan-European independent tyre distributor in Europe.” – said Ivano Sessa, a Managing Director at Bain Capital Private Equity.

About European FinTyre Distribution Limited and Fintyre

European FinTyre Distribution Limited ( is one of the largest Pan European tyre distributors owned by Bain Capital Private Equity and established to participate in the consolidation of the replacement tyres distribution space across Europe. The company is based in London (UK). The company acquired Fintyre in March 2017 and Reiff Tyre Group in September 2017.

About Bain Capital Private Equity

Bain Capital Private Equity has partnered closely with management teams to provide the strategic resources that build great companies and help them thrive since its founding in 1984. Bain Capital Private Equity’s global team of approximately 220 investment professionals creates value for its portfolio companies through its global platform and depth of expertise in key vertical industries including healthcare, consumer/retail, financial and business services, industrials, and technology, media and telecommunications. Bain Capital Private Equity has offices in Boston, New York, London, Munich, Mumbai, Hong Kong, Shanghai, Sydney, Tokyo, Seoul and Luxembourg and has made more than 760 primary and add-on investments to date. In addition to private equity, Bain Capital invests across asset classes including credit, public equity and venture capital, managing approximately USD 95 billion in total and leveraging the firm’s shared platform to capture opportunities in strategic areas of focus. For more information, visit

About Reifen Krieg Group

Since its founding in 2007, Reifen Krieg GmbH ( has developed into an established international tire wholesaler. Within the Reifen Krieg Group, the tire wholesale, retail, online retail, warehousing and wheel hotel divisions are served by all product segments.